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That leaves one thing as the competitive advantage: the brand. Both brands do quite well in direct traffic because they focus on brand awareness. This focus on brand awareness means that people have likely chosen the site they're going to use before they even visit the website.
That's the dating site traffic of a strong brand. Match gets We're taking a departure from acquisition sources to look at user behavior.
New vs. For dating sites, returning users are key. Ideally, dating sites want people to set up a profile, message people they're interested in, and come back day after day. That's why it makes sense to look at the new vs. But if we look at this number as a whole, it's not very insightful.
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